The access to the buyer will be incredible. Our Executive Team will be proud. Didn’t matter. We are NOW CAPTAIN. We win all jump balls, close calls, we can really help the customer drive category strategy. Then the day came, our competitor slipped. Some of their recommendations were viewed as “self-serving”, their team had made some mistakes, over played their hand. Rumor had it they raised prices and now were in the doghouse. We built our case over the years, bringing them incredibly detailed category insights and trends. Our team made additional investments in Walmart specific shopper research to garner more consideration. We DESERVED to be captain.
I remember getting named to my first Category Captaincy at Walmart. What a day. A long-time goal of our executive team to get closer to Walmart.
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